A champion of comfort for all, Serta, Inc. (“Serta”) has pioneered sleep innovation for more than 90 years, bringing quality products to more than 150 countries worldwide. Every bed across the Serta®portfolio is designed to provide superior comfort, including the award-winning Perfect Sleeper® and iComfort® collections.
Serta takes a consumer-centric approach in everything it does, with help from its beloved Serta Sheep, the true curators of Serta comfort. In addition to Serta products available to consumers, Serta is a leading provider of beds to the hospitality industry, including several of the world’s largest hotel chains.
1931
The Perfect Sleeper® mattress brand was released to the world—two years before the Serta brand name was introduced.
1950s
The Sertapedic® mattress was introduced with the tagline, “You sleep ON it, not in it.”
1970s
Serta released the very first plusher “Pillow Soft®” mattress to the world, defying the popular belief that a firmer mattress is always better.
1980s
In another industry first, Serta introduced a continuous coil innerspring design.
1992
Serta launched its iconic logo, which is still used today.
2000
The beloved Serta Counting Sheep made their first public appearance and quickly became award-winning brand icons. After a short diva stage, the sheep adjusted to their global fame and are now a dream to work with.
2005
Serta became the first brand in the industry to make all of its mattresses meet or exceed the federal flammability standard.
2008
The Serta Counting Sheep were herded into the Advertising Hall of Fame.
2010
Serta joined forces with the National Sleep Foundation to redesign its Perfect Sleeper® mattresses to help solve 5 common sleep problems: tossing and turning, lack of support, sleeping too hot, partner disturbance, and mattress roll-off or sagging.
2011
Serta launched its breakthrough iComfort Sleep System, our most innovative sleep system with advanced cooling technology.
2012
Serta achieved the ranking of the #1 mattress manufacturer in the United States.
2014
Serta was named America’s Most Recommended Mattress, Pillow and Box Spring brand by the Women’s Choice Award, and earned the recognition again in 2015 and 2016.
2020
Serta joins forces with Relief Bed International to donate mattresses to youth shelters and long-term care homes during the COVID-19 Pandemicg the COVID-19 Pandemicttress manufacturer in the United States.
Our commitment to safety and sustainability.
We continually strive for the highest quality standard in everything we do. That’s why you can expect us to always create innovative sleep solutions, optimize manufacturing processes, aim for environmental sustainability, and work seamlessly with our authorized retail partners.
Serta adheres to the highest standards for product quality and safety. Our products are assembled from finished components and all Serta foam has been certified by CertiPUR-US® and is tested to be:
- Low emission (VOCs) for indoor air quality
- Made without prohibited phthalates
- Made without ozone depleters (no CFCs)
- Made without mercury, lead, or heavy metals
- Made without formaldehyde
- Made without PBDEs
Visit certipur.us to learn more.
- 100% of Serta innersprings and box springs are made from 95% post-industrial recycled steel.
- All remnant scrap of mattress ticking, foam, wood, steel, and plastic is recycled.
- All crating materials for innersprings are recycled.
- Serta mattress plants and suppliers are located near our customers to minimize transportation costs and fuel consumption.
- We have reduced secondary packaging to less than 5% of product weight.
- All Serta products are manufactured on a “Just in Time” schedule, reducing unnecessary energy use, minimizing waste, and allowing for less warehousing.
About Serta Simmons Bedding, LLC.
Serta Simmons Bedding, LLC (“SSB”) owns and manages three of the largest, most influential bedding brands in the mattress industry—National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.), Simmons Bedding Company, LLC, and Tuft & Needle, LLC. SSB is based in Atlanta and operates 36 manufacturing plants in the United States, five in Canada, and one in Puerto Rico.
Experience Serta comfort for yourself