The Perfect Sleeper® mattress brand was released to the world—two years before the Serta brand name was introduced.
The Sertapedic® mattress was introduced with the tagline, “You sleep ON it, not in it.”
Serta released the very first plusher “Pillow Soft®” mattress to the world, defying the popular belief that a firmer mattress is always better.
In another industry first, Serta introduced a continuous coil innerspring design.
Serta launched its iconic logo, which is still used today.
The beloved Serta Counting Sheep made their first public appearance and quickly became award-winning brand icons. After a short diva stage, the sheep adjusted to their global fame and are now a dream to work with.
Serta became the first brand in the industry to make all of its mattresses meet or exceed the federal flammability standard.
The Serta Counting Sheep were herded into the Advertising Hall of Fame.
Serta joined forces with the National Sleep Foundation to redesign its Perfect Sleeper® mattresses to help solve 5 common sleep problems: tossing and turning, lack of support, sleeping too hot, partner disturbance, and mattress roll-off or sagging.
Serta launched its breakthrough iComfort Sleep System, our most innovative sleep system with advanced cooling technology.
Serta achieved the ranking of the #1 mattress manufacturer in the United States.
Serta was named America’s Most Recommended Mattress, Pillow and Box Spring brand by the Women’s Choice Award, and earned the recognition again in 2015 and 2016.
Serta joins forces with Relief Bed International to donate mattresses to youth shelters and long-term care homes during the COVID-19 Pandemicg the COVID-19 Pandemicttress manufacturer in the United States.
About Serta Simmons Bedding, LLC.
Serta Simmons Bedding, LLC (“SSB”) owns and manages three of the largest, most influential bedding brands in the mattress industry—National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.), Simmons Bedding Company, LLC, and Tuft & Needle, LLC. SSB is based in Atlanta and operates 36 manufacturing plants in the United States, five in Canada, and one in Puerto Rico.