Serta Simmons Bedding Company (hereinafter “Serta”, “we”, “our” or “us”) has been leading the industry with groundbreaking mattress technologies that set new standards for comfort and support for almosta century. Sertarespects your privacy and is committed to protecting it, as we describe below.
Sertamakes the Sites available for consumers located exclusively in the United States of America and Canada. Please do not use the Sites if you are located outside the United States and Canada.
One of the basic principles we've followed in designing the Sites is that we collectthe personal information to the extent it is necessary to provide the service you've requested and to operate the Sites.
As a result, the answer to this question largely depends on how you choose to make use of our Sites: In order to use certain features, you must provide personal information as set out below. In some cases, you may provide additional optional information.
It is your choice as to whether to provide your personal informationthrough the Siteas described above; however, if you choose not to provide certain information, certain features of the Sites may not be available to you.
We do not sell your information to other companies. We may change the features and information available via the Sites from time to time without notice.
We mayuse your information as follows:
We may ourselves, or with third party service providers, use non-personally identifiable information in connection with our own or vendor information to deliver targeted advertising to you when you visit other web sites or our Sites. Cookies, clickstream data, and other similar technologies described herein may be used in this process. For example, if you are searching for information on a particular product, we or our vendor may cause an advertisement to appear on other web sites you view with information on that product. This form of advertising, sometimes called “behavioral advertising,” is based on anonymous information and not on any personally identifiable information. As a result, we and our third party service provider know your interests, but cannotpersonally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests.
Sertamay provide the information you disclose to third party services providers for purposes of providing the servicesor information requested by you. We limit our service providers’ use of personal information to that which is required to provide the services on our behalf. Further, Sertamay use third partieslocated outside your jurisdiction of residence to operate or host one or more Sites or the computers that operate the Sites. By using the Sites, you understand your information may be transferred outside the jurisdiction in which you live. You understand that if your information is processed in a foreign country, it may be subject to foreign laws and accessible to law enforcement and national security authorities within that jurisdiction.
If you'd like more information about our third party service providers, you can contact Sertausing the contact information provided below.
We may share certain aggregated demographic information with our business partners regarding the users of the Sites.
The Sites contain links to other websites ('Linked Sites'). Sertaprovides links to Linked Sites as a convenience only. You should carefully review any privacy policies on the Linked Sites; Sertais not responsible for the privacy practices or the content of the Linked Sites. You should make whatever investigation you feel necessary or appropriate before proceeding with anytransaction through a Linked Site or with any third party that operates a Linked Site.
Please also consider that Sertahas no control over and is not responsible for any other aspect of the Linked Sites.
Serta's reference to or use of a Linked Site does not imply Serta's recommendation, endorsement, approval, affiliation, or sponsorship of the Linked Site. You agree that Sertashall not be responsible or have any liability, directly or indirectly, for any damage or loss arising out of or relating to your interactions with any Linked Site, including without limitation any content, property, goods or services available on any Linked Site.
Serta will store information collected via the Site(s), including, without limitation, your personal information, only as long as is necessary for the purposes for which the information was collected.Thereafter, we will keep your information for a reasonable time in accordance with our standard procedures or as necessary for archival/audit purposes, to comply with our legal obligations, to resolve disputes, prevent fraud and abuse and to enforce our agreements.
Even if we delete some or all of your personally identifiable information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your personally identifiable information. We may continue to keep archived data related to your use of the Site.
Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
When your information is in the custody of Serta, your information is stored on serversin the United States and/or Canada.Please see Section 3(b)above for information on third parties and jurisdiction.
Our Sites are designed for those who are at least the age of majority in their jurisdiction of residence. We do not knowingly collect information from minors. If we are made aware that we have received such information, or any information in violation of our Policy, we will use reasonable efforts to locate and remove that information from our records. If you are a minor, please do not use the Sites and do not submit information to any Site.
You can access, change, remove and modify the information you previously have provided to Sertaby logging into the Site(s) and following the instructions to update or remove your information.
You may request access to your personal information in our records. If you do so, we may request specific information from you in order to allow us to confirm your identity and right to access. Subject to any legal restrictions or rights of refusal, we will inform you of the existence, use and disclosure of personal information relating to you and give you access to that information.
If, having shared your concerns with us, you are still not satisfied, you may file a complaint with a privacy regulator, such as the Office of the Privacy Commissioner of Canada by mail at
We will send you our Mattress Buyers Shop with Care Guide and Checklist and keep you informed of special promotions, and sales on Serta® products.
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