Meet the Sheep

Remember these little fellas?
The Counting Sheep first hit the scene in 2007. Back then, they weren’t our biggest fans. Thanks to Serta, sleepers didn’t need to count sheep to fall asleep anymore. They were out of a job!
images of the Counting Sheep - some are relaxing and others are sleeping soundly, interspersed with the copy.

The Counting Sheep are a lot more comfortable with us now. After experiencing Serta® mattresses for themselves, they realized what all the fuss was about! And guess what, they’d much rather spend their nights nestled up on a Serta than hopping fences. Thanks to Serta®, even the Counting Sheep can enjoy a great night’s sleep.