A group of independent mattress manufacturers join forces to market their companies under one name – introducing the first tuftless mattress called Perfect Sleeper® by Serta®.
The Sertapedic® mattress is introduced.
The Serta® organization expands across the USA and into Canada.
The Plusher Pillow Soft® mattress debuts countering the theory that a hard mattress is needed for healthy back support.
Another industry first, Serta pioneers the first continuous coil innerspring design.
Serta® launches the “We Make The World’s Best Mattress™” campaign.
The beloved Counting Sheep are introduced as brand icons and are inducted into the Advertising Hall of Fame in 2008.
We join forces with the National Sleep Foundation to redesign our Perfect Sleeper to help solve 5 common sleep problems.
Serta® is the first mattress manufacturer to introduce gel into mattresses with our breakthrough iComfort® sleep system. This launch is one of the most successful in the industry.
Serta USA is named America’s most recommended mattress, pillow and box spring brand by the Women’s Choice Award.